Recently, the "2025 Global Gaming Peripherals Market Report" released by market research firm Newzoo indicates that the global gaming headset market size is expected to exceed 8.6 billion US dollars this year, with wireless low-latency models registering a staggering growth rate of 31%. "Low latency", "long battery life", and "RGB lighting effects" have emerged as the top three most searched keywords among overseas buyers and gamers.
The core question "How do I choose a gaming headset?" has surpassed 1.2 million annual searches on Google, reflecting the urgent demand for high-quality gaming audio equipment in overseas markets. As an enterprise deeply rooted in the foreign trade gaming peripherals sector, Sonunaudio has accurately captured market pain points and launched the BL8 Low Latency RGB Gaming Headset.
Leveraging core advantages such as 50ms ultra-low latency and 75-hour long battery life, it has become a top-selling product for overseas independent website procurement in 2025, providing strong support for foreign trade merchants to tap into the global incremental market.
In recent years, the overseas gaming market has presented three major trends: "mobile-first", "casualization", and "aesthetic-driven". Mobile game users now account for 59% of the global gaming user base, with competitive mobile games such as Fortnite Mobile and Call of Duty Mobile spurring massive demand for low-latency headsets. Casual PC/console gamers typically play for over 3 hours per session, making battery life a key decision-making factor. In the consumer market dominated by Gen Z gamers, products with RGB lighting effects command a 20%-30% higher premium than regular models.
Amid the overlap of these trends, the drawbacks of traditional gaming headsets—"high latency", "short battery life", and "imbalance between lighting effects and practicality"—have become increasingly prominent. An overseas buyer stated: "We need 'well-rounded' products that meet the low-latency requirements for competitive gaming, offer long battery life for extended use, and feature RGB designs favored by young people.
Only then can we cover a broader customer base." Sonunaudio's BL8 model perfectly aligns with this market demand. Within three months of its launch, it has secured orders from over 200 foreign trade clients across Europe, America, Southeast Asia, and other regions, becoming a benchmark product for "traffic-to-order conversion" on independent websites.
The key to a gaming headset's success in overseas markets lies in its ability to adapt to diverse usage scenarios. Starting from the actual needs of overseas users, Sonunaudio BL8 covers three core scenarios—mobile gaming, casual entertainment, and casual esports—with its robust specifications, establishing itself as an "all-scenario adaptable blockbuster".
The overseas competitive mobile gaming market has exceeded 110 billion US dollars in size, with games like PUBG Mobile and Mobile Legends imposing extremely strict requirements on headset latency. Equipped with Bluetooth 5.0 wireless technology and a high-performance Action chip, the Sonunaudio BL8 delivers a measured latency as low as 50ms—far below the industry average of 80ms—perfectly resolving the core pain point of "audio-visual desynchronization".
Its stable transmission range of 10 meters suits mobile scenarios such as outdoor use and commuting, while the 32Ω impedance precisely matches mobile phone output, delivering clear footstep and gunshot localization without the need for additional amplifiers, helping gamers seize competitive advantages.
For casual gamers of titles like Stardew Valley and The Sims 4, "extended use without recharging" is just as important as "eye-catching aesthetics". The Sonunaudio BL8 features a large-capacity 1,000mAh lithium-ion battery, offering up to 75 hours of playback at 50% volume with RGB lighting turned off.
Even with the stunning RGB lighting activated, it still supports 20 hours of continuous use—outperforming the common shortcoming of similar products that "last less than 10 hours with lighting on". The classic black body paired with flowing RGB lighting caters to the aesthetic preferences of overseas Gen Z, becoming a popular item for sharing on social platforms and further driving product dissemination and sales growth.
Overseas users own a wide range of devices, leading to a growing demand for cross-platform use across PCs, Switch, consoles, and mobile phones. The Sonunaudio BL8 adopts a Type-C interface design, compatible with mainstream overseas charging devices, and can be fully charged in just 2.5 hours—addressing the "slow charging and poor compatibility" issues of traditional Micro-USB interfaces. Additionally, the product supports plug-and-play functionality, compatible with all platforms without complex drivers. Whether for home console entertainment, mobile gaming during work breaks, or outdoor Switch multiplayer sessions, it seamlessly switches between scenarios, significantly expanding its usage scope and target customer base.
Beyond the product's inherent hard power, Sonunaudio's customized services for foreign trade buyers further lower cooperation barriers. It is understood that the brand supports personalized customization of colors, logos, and packaging, with a minimum order quantityof 1,000 pieces per model for trial orders and 3,000 pieces per model for regular orders—catering to the trial order needs of small and medium-sized buyers. Simultaneously, it provides global logistics and distribution solutions as well as comprehensive after-sales support, helping merchants quickly open up overseas sales channels.
