From October 11–14, 2025, Sonun took part in the Global Sources Electronic Components Show at AsiaWorld-Expo in Hong Kong—an important global trade fair that brings together innovative companies from around the world. As a B2B export company focused on headphones, we not only showcased our Bluetooth models, but also, for the first time, promoted our vertical product lineup of headsets, including helmet headsets and cycling headsets. These products were extremely well received at the show: many visitors came to learn about and try our new offerings. Seeing the enthusiasm for these products confirmed that we’re on the right path and strengthened our conviction to serve more specialized user segments, rather than focusing solely on the broader mass market.
This exhibition was not only an opportunity to promote new products, but also a valuable platform for reconnecting with long-standing customers and expanding partnerships. During the show, we met with several long-term partners for in-depth discussions and shared insights on industry trends. We explored how technological innovation can meet market demand and how we can strengthen collaboration to achieve win-win outcomes. Through these conversations, we deepened relationships with existing customers and laid a more solid foundation for future cooperation.
Sonun has always upheld the philosophy of “innovation, quality, and collaboration,” continuously advancing the headphone industry. Looking ahead, we will continue to expand our lineup of vertical headsets and remain committed to delivering high-quality, professional products tailored to specialized scenarios. We believe that as technology evolves and market needs diversify, Son
