The global TWS earbuds market is experiencing explosive growth. According to The Business Research Company, the market is projected to reach $165.93 billion in 2026, up 36.1% from 2025. This surge is driven by AI integration, extended battery life demands, and stricter environmental compliance requirements.
For international brands looking to launch competitive TWS products, choosing the right OEM partner is critical. Here's why Sonun Technology stands out.
Market Trends Shaping 2026 TWS Products
1. AI-Powered Features Are Now Standard
Adaptive ANC, personalized sound profiles, real-time translation, and health monitoring are no longer premium features—they're expected. Brands need OEM partners who can integrate Qualcomm, Airoha, or Realtek chipsets with optimized firmware.
What Sonun Offers:
- 20 years of experience in ANC and Bluetooth audio
- In-house acoustic tuning lab for AI-driven sound customization
- Fast prototyping: 7-14 days from concept to sample
2. Environmental Compliance Is Non-Negotiable
EU Battery Regulations and global sustainability standards require recycled materials, RoHS/REACH compliance, and carbon footprint tracking.
What Sonun Offers:
- ISO 9001:2015 certified production
- CE-certified supply chain for EU/US markets
- Eco-friendly material sourcing (recycled aluminum, bio-based TPU)
Why International Brands Partner with Sonun
Proven Track Record
- Established in 2006, serving brands in Spain, North America, and Europe
- Specialized in ANC earbuds, gaming headsets, and kids' safe-volume products
Full-Service OEM/ODM
- ID design → acoustic tuning → tooling → certification → mass production
- Support for custom packaging and branding
Flexible & Reliable
- MOQ: 1,000 pcs (ideal for new product launches)
- Shenzhen factory ensures year-round production (no CNY shutdowns)
- Transparent communication in English
Quality Assurance
- ISO 9001:2015 + CE certification
- Strict QC at every production stage
- Warranty and after-sales support
Ready to Launch Your TWS Product?
Whether you're developing AI-enabled earbuds, ultra-long-battery models, or sustainable audio products, Sonun can turn your vision into reality.
Get Started Today:
- Request a quote: caitlin@sonun.com
- Call us: +86 755-29538991
Special Offer for New Partners:
Free sample evaluation + expedited prototyping (7-14 days)
